In a significant move towards enhancing the electric vehicle (EV) customer experience, Tata Passenger Electric Mobility (TPEM) inaugurated its exclusive TATA ev stores in Gurugram.
These stores, located in the prominent auto hubs of Sector 14 & Sohna Road, aim to cater exclusively to EV customers and will be open to the public from January 07, 2024.
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Elevating the EV Shopping Experience
As the electric vehicle market in India expands, TPEM recognizes the changing expectations of EV owners. The TATA.ev stores mark a departure from traditional showrooms, focusing on advanced technology, sustainable practices, and personalized services.
Embodying the core values of sustainability, community, and technology, these showrooms are designed to offer an engaging and immersive space for the growing EV community.
Insights from Tata EV Owners Shape the Experience
Shailesh Chandra, MD of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility, emphasized that insights from over 1 Lakh Tata EV customers have influenced the creation of a unique customer experience. The new showrooms not only aim to retail EVs but also serve as community centers, facilitating customer gatherings, sustainability workshops, and events.
A Harmonious Blend of Digital, Physical, and Human Elements
Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd., highlighted the reimagined in-store experience at TATA.ev stores. Combining digital, physical, and human elements, the stores offer a memorable car-buying experience with a focus on information, advice, and guidance in a friendly environment. The commitment to sustainability is evident in the use of recycled or recyclable materials and locally sourced components.
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Community, Sustainability, and Technology: The Three Pillars
The TATA.ev stores underscore a commitment to three key aspects: sustainability, community, and technology. The design, construction, and day-to-day operations prioritize sustainability.
The space is not just for purchasing EVs but serves as a hub for meaningful interactions, creating a community of EV enthusiasts. Thoughtful integration of digital elements supports visitors without overwhelming them, providing information and customization options.
Leading the EV Revolution in India
With a remarkable 71% market share in the 4-wheeler EV segment, TPEM has been a pioneer in introducing cutting-edge technologies and innovative products. Recently crossing the milestone of selling 1 Lakh Tata EVs, the company aims to set new benchmarks in EVs by focusing on connectivity, design, performance, and safety.
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Tata Passenger Electric Mobility (TPEM) is revolutionizing the EV shopping experience with its exclusive TATA.ev stores in Gurugram, set to open on January 07, 2024. 🚗 These showrooms go beyond traditional setups, prioritizing sustainability, community, and technology. Insights from Tata EV owners have shaped the unique customer experience, with the stores serving as community hubs, offering information, advice, and a friendly environment. ♻️🤝📲 With 71% market share in the 4-wheeler EV segment and a focus on connectivity, design, performance, and safety, TPEM is leading the EV revolution in India. #EVShopping #TATAevStores