Ambitious Growth Targets
MUMBAI, INDIA, JANUARY 9, 2024: Tata Starbucks Private Limited is set to accelerate its growth in India with a bold plan to operate 1,000 stores by 2028. This announcement comes as part of Starbucks’ Triple Shot Reinvention Strategy, aiming for a new store opening every three days. The strategy focuses on job creation, customer experience, and promoting Indian-origin coffee globally.
Doubling Workforce and Expanding to Tier 2 and 3 Cities
To achieve the goal of 1,000 stores, Tata Starbucks plans to double its workforce to approximately 8,600 partners. The company is expanding its presence to Tier 2 and 3 cities, as well as diversifying store formats, including drive-thrus and 24-hour stores. This expansion is in response to India’s growing economy and strategic importance for Starbucks.
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Elevating Coffee Experiences
Tata Starbucks is committed to enhancing the coffee experience in India. The company will open its second Starbucks Reserve® store this year, catering to coffee enthusiasts who seek premium experiences. The new store aims to create unique connections with customers through the artistry and craft of Starbucks® black apron Coffee Masters.
Showcasing Indian Arabica Coffee
In an effort to promote high-quality Indian arabica coffee, Starbucks Reserve® whole bean coffee Monsooned Malabar from India will be available at Starbucks Reserve® Stores in both India and the U.S. This move underscores Tata Starbucks’ commitment to showcasing India’s rich coffee heritage.
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Investing in Partner Development
Tata Starbucks has a history of being a bridge to a better future for its partners. The company is extending its Starbucks College Achievement Plan to India, providing 100% tuition coverage for partners. Additionally, Tata Starbucks is investing in the well-being of partners with industry-leading benefits and promoting vocational skilling initiatives, especially for underserved young women in the F&B retail industry.
Forward-Thinking Growth Strategies
Sushant Dash, CEO of Tata Starbucks, expressed enthusiasm for the next chapter of growth in India. He emphasized the company’s commitment to creating a unique Starbucks Experience that uplifts customers, communities, and partners. With a focus on reimagining the ‘third place’ and extending coffee leadership, Tata Starbucks is poised for sustained growth in India.
About Tata Starbucks Private Limited
Starbucks entered the Indian market in 2012 through a joint venture with Tata Consumer Products Limited. Currently operating more than 390 stores in 54 cities, Tata Starbucks is dedicated to creating meaningful connections and experiences through its coffee offerings.
For more information, visit Tata Starbucks
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