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TVS Motor Company Expands Global Presence with European Entry

TVS Motor Company's global expansion strategy will capitalize on Emil Frey's extensive distribution network and market insights within Europe.

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Bangalore, November 16, 2023: In a strategic move, TVS Motor Company, a leading global automaker specializing in the two and three-wheeler segments, has officially announced its foray into the European market. This milestone comes through a newly inked import and distribution agreement with Emil Frey, a century-old enterprise renowned for its prominence in automotive distribution.

Leveraging Emil Frey’s Legacy for Global Growth

This collaboration marks a pivotal step in TVS Motor Company’s global expansion strategy, capitalizing on Emil Frey’s extensive distribution network and profound market insights within Europe. With a reputation for commitment to innovation and quality, TVS Motor Company aims to introduce European consumers to a diverse range of high-performance and technologically advanced two-wheelers.

Shared Commitment to Responsible Mobility

Both TVS Motor Company and Emil Frey share a common commitment to responsible and sustainable mobility. The partnership places a strong emphasis on delivering impeccable customer service and satisfaction. The collaboration’s unique DNA is formed by TVS Motor Company’s focus on cutting-edge and pioneering solutions, combined with Emil Frey’s deep understanding of local customers and their evolving needs.

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Emil Frey: A Powerhouse in European Automotive Distribution

As one of the largest automobile importers and retailers in Europe, Emil Frey serves numerous leading automotive brands across the region. Under this partnership, Emil Frey Group entities will take charge of the distribution of TVS products in selected countries, utilizing their sales, marketing, and service networks.

Exciting TVS Products Now Available in Europe

European consumers can anticipate a lineup of TVS products, including the TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310. This diverse range aims to cater to the varying preferences of European riders.

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TVS Motor Company’s Global Reach

TVS Motor products are already present in over 80 countries across Asia, Africa, and Latin America. Exports currently constitute nearly 25% of the company’s business as of H1 FY 2023, showcasing the company’s commitment to providing high-quality, technologically superior offerings and its robust research and development capabilities.

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