Levi’s®, the iconic denim and lifestyle brand, has introduced its newest store at Nexus Mall in Bengaluru, marking its largest mall store in the country. Situated in the culturally rich area of Koramangala, the store aims to elevate the denim shopping experience for enthusiasts in Bengaluru, reflecting the brand’s commitment to expansion and direct-to-consumer initiatives in India.
Enhanced Shopping Experience
Spanning an impressive 6,000 square feet, the new Levi’s® store in Nexus Mall Koramangala is designed in the brand’s cutting-edge NextGen Indigo store format. With deep indigo walls, intuitive product layout, and lounge space, the store offers a sophisticated shopping environment. It represents an evolution of the brand’s larger Icon store format, providing an extensive range for both men and women.
Diverse Product Assortment
The store boasts an unparalleled product assortment, featuring classic Levi’s® offerings like the 501® and Trucker Jacket alongside the latest denim lifestyle collections. For women, the store introduces new fits across flare, straight, and loose styles, complemented by trendy tops and denim options. Men can explore advanced stretch denim for all-day comfort, along with an expanded range of loose jeans and versatile apparel options.
Tailor Shop Experience
A highlight of the store is the iconic Levi’s® Tailor Shop, offering a range of personalization services. Customers can customize their favorite Levi’s® pieces through alteration, restoration, embroidery, patchworks, and more, reflecting their unique style and expression.
Expansion Strategy
The opening of the Nexus Mall store underscores Levi’s® momentum in expanding its presence across India. It joins other prominent stores in Bengaluru, including the Brigade Road store – the largest in Asia – and the store on 100ft Road Indiranagar. This expansion aligns with Levi’s® direct-to-consumer strategy, offering immersive experiences for customers to engage with the brand.
About Levi’s®
The Levi’s® brand is synonymous with classic American style and effortless cool. Since 1873, Levi’s® jeans have captured the imagination of generations worldwide, evolving through pioneering and innovative spirit. Levi’s® products are available in over 110 countries, allowing individuals to express their personal style.
About Levi Strauss & Co.
Levi Strauss & Co. is a global leader in denim and apparel, offering products under various brands like Levi’s®, Dockers®, Levi Strauss Signature™, and Beyond Yoga®. With a presence in over 110 countries, Levi Strauss & Co. reported net revenues of $6.2 billion in 2023.
For more information, visit levi.com.
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