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CEAT Makes History as First Tyre Brand Worldwide to Win Deming Grand Prize

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CEAT Ltd., India’s leading tyre manufacturer, received the prestigious Deming Grand Prize, making it the first tyre brand in the world to achieve this rare distinction in 2023.

The Deming Grand Prize is an illustrious honor bestowed upon organizations that have earned the Deming Prize and have consistently sustained and improved their Total Quality Management (TQM) practices for over three years. CEAT has been on its TQM journey for more than fifteen years and, in 2017, became the first tyre company outside of Japan to win the esteemed Deming Prize.

The Union of Japanese Scientists and Engineers (JUSE) established the Deming Grand Prize in 1969. Deming Grand Prize is one of the enduring quality awards it presents to recognize excellence in Total Quality Management (TQM). It is considered one of the highest honors in the field of quality management. Organizations that receive this prize have shown excellence in quality, process improvement, and a commitment to continuous improvement practices.

CEAT is one of just 33 companies worldwide to have received this honor, and it stands as the only tyre brand on the global stage.

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Mr. Anant Goenka, Vice Chairman of CEAT Ltd., stated, “We deeply appreciate the Deming Grand Prize. This accolade highlights our unwavering dedication to excellence. We thank our invaluable partners and vendors for their steadfast support. This achievement inspires us to continue leading the global tyre manufacturing industry, with a strong emphasis on quality and customer satisfaction.”

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About CEAT Ltd

CEAT is the flagship company of RPG Enterprises, founded in 1958. Today, CEAT stands as one of India’s prominent tire manufacturers and holds a robust presence in international markets. CEAT manufactures over 41 million high-performance tyres. It serves diverse sectors such as 2-3 Wheelers, Passenger and Utility Vehicles, Commercial Vehicles, and Off-Highway Vehicles.

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About RPG Group

RPG Group, founded in 1979, stands as one of India’s rapidly expanding business conglomerates. It boasts a turnover of US$ 4.4 Billion. The group maintains a diversified portfolio. With interests spanning Infrastructure, Tyres, Pharmaceuticals, Information Technology, Specialized fields, and emerging technology-driven innovation businesses.

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