Tata Passenger Electric Mobility Ltd. (TPEM), a pioneer in India’s electric vehicle (EV) revolution, has joined hands with Shell India Markets Private Limited (SIMPL) to enhance the EV Charging Network infrastructure across India.
The collaboration aims to utilize Shell’s extensive fuel station network and TPEM’s expertise from over 1.4 lakh Tata EVs on Indian roads to set up chargers at locations frequented by Tata EV owners. The EV Charging Network partnership also focuses on providing superior charging experiences.
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Focus on Enhancing EV Ownership Experience
Exploring Synergies to Encourage EV Adoption
The agreement between TPEM and SIMPL seeks to improve the experience of EV owners in India. By exploring synergies between the two companies, they aim to encourage more people to adopt electric vehicles in the country. The partnership also aims to introduce convenient payment systems and loyalty programs, adding significant value to TPEM’s customers.
Market Leadership and Commitment to Sustainable Charging Solutions
TPEM: Market Leader in EVs in India
TPEM holds a dominant market share of 71% in electric passenger vehicles in India, with four products in its portfolio. The company has been instrumental in fostering the EV ecosystem in the country, from introducing its first EV-exclusive store in Gurugram to collaborating with charge point operators to expand India’s charging infrastructure.
Shell EV Recharge: Reliable and Ultra-Fast Charging
Shell EV Recharge locations offer reliable and ultra-fast charging, with a charger uptime of 98%-99%. These locations also provide convenient retail options, including fresh food and beverages, enhancing the overall customer experience and convenience.
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Perspectives from Key Stakeholders
Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility Ltd.
Rajan emphasized the importance of collaboration to advance India’s EV ecosystem. He expressed excitement about the partnership with Shell, highlighting its potential to grow the existing charging infrastructure crucial for mainstream EV adoption in India. Rajan believes that combining TPEM’s understanding of EV usage with Shell’s customer experience will drive significant change in India’s charging behavior and boost EV adoption.
Sanjay Varkey, Director, Shell India Markets Private Limited
Varkey reiterated Shell’s commitment to redefine the EV charging experience by prioritizing convenience, safety, and sustainability. He emphasized Shell’s dedication to using 100% certified renewable sources and providing ultra-fast and reliable chargers for a sustainable and efficient charging experience. Varkey sees the partnership with TPEM as a strategic initiative to promote widespread EV adoption in India through digital integration and customer-centric initiatives.
Driving EV Adoption in India
A Step Towards Accelerating EV Growth
The collaboration between TPEM and Shell is expected to contribute significantly to India’s EV growth. Studies from around the world demonstrate that convenient charging infrastructure is essential for driving EV adoption, and growth in charging infrastructure leads to exponential growth in EV adoption. This partnership between two industry leaders is poised to propel India’s EV growth into its next phase.
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