Woodpecker Distilleries, a prominent player in the beverage industry in Southern India and a subsidiary of SOM Distilleries, has announced the fast-tracking of its expansion project at Hassan. This acceleration comes as a result of a recent infusion of equity, enabling the company to commence trial production well in time to capitalize on the peak beer consumption season.
With the equity investment in the subsidiary company, Woodpecker Distilleries is set to initiate trial runs on March 30, 2024. This strategic decision reflects the company’s commitment to leveraging its enhanced production capabilities and optimized processes to meet the anticipated surge in demand during the peak beer consumption season.
The current capacity of Som Distilleries’ unit in Karnataka stands at approximately 90 lakh cases. With this expansion, the company has increased this capacity by an additional 60 lakh cases. Consequently, the Karnataka facility will have a total capacity of 1.5 crores cases. The estimated expenditure for this expansion is projected to be around Rs. 75 crores.
By accelerating the expansion project, Woodpecker Distilleries aims not only to position itself for success but also to reaffirm its dedication to providing customers with exceptional products that exceed their expectations. The company is confident that its strengthened production capabilities will enable it to meet the increased demand efficiently and effectively.
As the company gears up for trial production, it looks forward to delivering high-quality beverages that continue to delight consumers across the region.
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About SOM Distilleries & Breweries Limited
SOM Group is a renowned liquor manufacturer with a rich history of imbuing taste for decades. It boasts its own bottling plants and is actively involved in the manufacturing, marketing, bottling, labeling, and distribution of all beverages under one roof.
SOM Distilleries & Breweries Limited (SDBL) is based in Bhopal and stands as one of the leading alcoholic beverages manufacturers in India. SDBL is primarily engaged in the production of beer and the blending and bottling of Indian Made Foreign Liquor (IMFL). Offering a broad line of products at every price point, SDBL caters to varied preferences of consumers. The product portfolio encompasses various options across beer, rum, brandy, vodka, and whisky. The company’s overall capacity has grown to 30.2 million cases after expansion, up from 23.9 million cases before expansion.
The company has three key millionaire brands (sales of more than 1 million cases per annum) – Hunter, Black Fort, and PowerCool. The company’s major markets include the states of Madhya Pradesh, Karnataka, Odisha, Delhi, Uttar Pradesh, and Jharkhand.
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