Page Industries – An Introduction
“JOCKEY or Nothing” is the brand tagline for JOCKEY International Inc – a multibillion dollar USA company famous for their high end/ high quality underwear.
Page Industries Limited is headquartered in Bengaluru, and is the exclusive licensee of JOCKEY International Inc. (USA) for manufacture, distribution and marketing of the JOCKEY brand in India, Sri Lanka, Bangladesh, Nepal, UAE, Oman and Qatar. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India. They have 15 manufacturing units across 6 cities in India including Mysuru.
Expansion of Page Industries’ Mysuru unit
The Company is adding a 120,000 sq ft elastic manufacturing set-up at Mysuru to include imported high-end jacquard and knitted looms to produce complex technical designs in-house for the Premium category. The project is expected to be commissioned before the second half of FY23. To meet the increased demand in the premium vertical, the Company is planning an 80,000 sq ft Cut-to-Pack facility in Mysuru. The commissioning is expected before the end of FY23. Both put together it is going to be a 200,000 square feet expansion.
Page industries to establish NABL accreditation lab in Mysuru
To improve the quality of their products and take it to the world class level, Page Industries is proposing to establish a NABL accredited laboratory in Mysuru. This will help Mysuru unit get NABL accreditation, which in itself is a major milestone achievement.
Benefits of Accreditation: A formal recognition of competence of a conformity assessment body by NABL in accordance with international standard has many advantages- International recognition, Access to Global market, Time and money efficient, Enhanced customer confidence and satisfaction, Robust Quality Management System, Continual improvements, Better operational control, Assurance of accurate and reliable results, Cost Reduction, Prevent loss due to defects etc.
Brief History – Commencement of Indian operations
Page Industries was set up Bengaluru in the year 1994 with the key objective of bringing the world renowned brand “JOCKEY” to India. Its promoters are the Genomal family, who have been associated with JOCKEY International Inc. for 50 years as their sole licensee in the Philippines. Page Industries became a public company in March 2007 and is quoted in the Bombay Stock Exchange and the National Stock Exchange of India (NSE).
Aggressive expansion in India
The company, having started its operations in 1994 has not looked back, it marched ahead with great speed expanding its state-of-the-art manufacturing units from 1 to15 with workforce from barely anything in 1994 to 20,000 by 2018.
Their manufacturing units are located in Bangaluru, Hassan, Mysuru, Gowribidanur, Tiptur and Tirupur. Page Industries commands wide spread pan India distribution encompassing over 50,000 plus retail outlets in 1,800 cities and towns and has revolutionized the innerwear market by launching Exclusive JOCKEY® Brand Outlets across India numbering 470 as of March 2018.
The awards and recognition galore
In 2005 and 2009, the company was awarded the “best licensee of the year” by Jockey International Inc. as recognition for its outstanding achievement in establishing and strengthening the JOCKEY brand as a market leader in India.
In 2010, the Company bagged the “International Licensee of the Decade” award for achieving record growth year after year, offering world class products and maintaining global quality standards across all operations.
In 2012, the company was honored for the “Outstanding Advancement of the Jockey Global Retail Image”, a rare distinction from amongst 142 countries where Jockey is present.
Speedo brand
The Speedo brand is now into its sixth year of operation in India. Speedo products include swimwear, water shorts, apparel, equipment and footwear. The Speedo brand is now available in 1035 plus stores including large format stores in 189 cities and 31 Speedo exclusive brand outlets located in Delhi, Gurgaon, Noida, Mumbai, Pune, Bangalore, Chennai and Ahmedabad.