Introducing the AX5 Select
Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has launched a new variant of the XUV700, the AX5 Select (AX5 S), priced at ₹16.89 Lakh (ex-showroom). The AX5 Select is designed to make luxury accessible by incorporating high-end features typically found in more expensive models.
Key Features of AX5 Select
The AX5 Select comes with a range of premium features that enhance its appeal:
- Skyroof: A panoramic sunroof that adds a touch of elegance.
- Dual 26.03cm HD Superscreen: High-definition displays for an enhanced user experience.
- Push-Button Start/Stop: Convenient and modern keyless start system.
- 7-Seater Layout: Spacious interior accommodating more passengers comfortably.
New Campaign: “Fast Forward to the Big League”
To promote the AX5 Select, Mahindra has launched a new campaign with the tagline “Fast Forward to the Big League.” This campaign highlights the blend of luxury and affordability that the AX5 Select offers, targeting customers who aspire to own a premium vehicle without breaking the bank.
Continued Innovation in the XUV700 Range
Mahindra continues to innovate with new variants to meet customer needs:
- 7-Seater MX Variant: Recently introduced for entry-level customers.
- Blaze Limited Edition on AX7L Trim: Features a Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents.
Enhanced Customer Experience
To improve customer satisfaction, Mahindra has increased its production capacity, aiming to reduce waiting times to between four to eight weeks, depending on the variant.
Global Success
The XUV700 has been well-received in international markets like South Africa, Australia, Nepal, and New Zealand since its launch in 2022, establishing it as a global SUV.
Updated Prices for XUV700
The updated ex-showroom prices for the XUV700 are now available, reflecting the new offerings and innovations introduced by Mahindra.
Mahindra’s AX5 Select variant of the XUV700 stands out as a blend of luxury, performance, and affordability, perfect for the next generation of achievers looking to make a statement without stretching their budget.