National, June 14, 2024 — Havells India’s renowned consumer durables brand, Lloyd, has announced an ambitious plan to expand its air conditioner manufacturing capacities at its Ghiloth and Sricity facilities. The expansion aims to increase production from the current 900,000 and 1.12 million units per year to 1.5 million units annually at each location. This initiative is set to cater to the rising demand for Lloyd’s air conditioning products.
The total investment for these capacity enhancements is projected to be between ₹50 and ₹60 crore, which will be financed through Havells’ internal accruals. The expansion is expected to be completed by the fourth quarter of the fiscal year 2025.
Strategic Expansion to Meet Growing Demand
Alok Tickoo, Executive Vice President at Lloyd, highlighted the strategic importance of this expansion. “With the growing demand for our air conditioners, we are committed to enhancing our production capabilities to meet the market needs. The expansion of our manufacturing units in Ghiloth and Sricity underscores our dedication to providing high-quality products to our customers. This investment will not only boost our capacity but also reinforce our position as a leading player in the consumer durables sector. We are confident that these enhancements will enable us to serve our customers better and drive further growth for Lloyd and Havells India,” Tickoo stated.
Recent Product Innovations and Market Position
Lloyd has been at the forefront of innovation in the consumer durables market, recently launching its industry-first designer air conditioners, the Lloyd Stellar & Stylus range. The brand has also introduced refrigerators featuring Rapid Cool Technology, capable of producing ice in just 29 minutes. Furthermore, Lloyd has expanded its product lineup with the new Novante Fully Automatic Washing Machines and has added new 85-inch and 100-inch models to its Google QLED TV range, which features advanced far-field technology.
Havells India and Lloyd: A Legacy of Quality
Havells India Ltd, a prominent player in the FMEG (Fast Moving Electrical Goods) and consumer durables sectors, operates in over 60 countries. Its product portfolio includes a wide range of industrial and domestic electrical goods and consumer durables. The company is known for its prestigious brands, including Havells, Lloyd, Crabtree, Standard, and Reo.
Lloyd, owned by Havells India Ltd, offers a diverse range of technologically advanced and aesthetically designed home appliances such as air conditioners, washing machines, refrigerators, and LED TVs. The brand boasts a dedicated distribution and service network across India, with over 10,000 direct and indirect dealers and 485 authorized service centers.
Future Outlook
This strategic investment by Havells to expand its air conditioner manufacturing capacities reflects the company’s commitment to meeting the growing consumer demand and solidifying its market leadership in the consumer durables sector. With these enhancements, Lloyd and Havells India are well-positioned to continue their growth trajectory and deliver innovative, high-quality products to their customers.
For further details, visit Havells India Ltd or Lloyd.
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