Visteon is set to launch a Cutting-edge ADAS system in India.
Visteon, a company based in the USA, has been operating in India for the past twenty years and is a pioneer in creating next-generation cockpit solutions, digital displays, and electrification products. Many of the new cars and SUVs, that have been recently launched in India come equipped with Visteon’s display system.
In 2021, the Mahindra XUV 700 was launched with Viseton’s then-latest display system, whose elegance had attracted accolades from everyone. The edge-to-edge display system has separate ADAS and cockpit panels, thus giving the driver’s console an airplane cockpit look. The cockpit system and ADAS under one console cost USD 1000 each.
The world is moving towards the integration of Cockpit tech and ADAS
Automobile driving is increasingly assisted by state-of-the-art electronic systems driven by software. Integrated circuits (IC), sophisticated sensors, radars, and mechatronics have to do their jobs efficiently for the automobile to maneuver safely. The cockpit of an automobile functions like an airplane, and thanks to the software that integrates and controls the above items, the driver hardly feels the complexity of driving. The software has become more important than the Horsepower of the present generation vehicles.
The latest buzz in the automotive world is the amalgamation of the digital cockpit system with ADAS. The integration of two systems can take sophistication one notch higher and automobile driving a step closer to being autonomous. The integration can bring down the costs, as there is no need to accommodate two disparate systems in one platform. From USD 1000 the cost of the combined system will come down to USD 500 each.
One chip can make the difference
Visteon has developed a chip that simplifies the system by catering to both safety and entertainment. This can save USD 500 per unit and can provide information on safety, entertainment, and infotainment, all in one software-controlled chip. The software can be displayed on different screens for drivers, passengers, and people in the back, providing a unique experience. The in-cabin experience can be compared to what users experience in planes, and it includes a full 360-degree view of the vehicle. This chip can make a significant difference in terms of convenience.
It is to be noted that the Indian engineers have contributed heavily to the development of the chip and the other engineering services.
Also Read | For the Japan-based telecom major Rakuten, Indian engineers are the backbone of innovation
ADAS is the fastest-growing market segment in India
India has emerged as the world’s third-largest automobile market, following the USA and China. As a result, the Advanced Driver Assistance Systems (ADAS) market is experiencing rapid growth, expected to reach a significant USD 1 billion opportunity in India by FY28. In response to this burgeoning trend, Visteon is poised to enhance its presence in India’s engineering landscape, focusing on experts specializing in technologies essential for creating semi-autonomous vehicles. With approximately 2,000 engineers already dedicated to instrument clusters and cockpit technologies, Visteon aims to bolster its ADAS team by recruiting individuals with expertise in radar, camera integration, and other pertinent areas. The company is actively seeking to expand its talent pool, particularly in the realm of camera technology, to complement its ADAS software development centers.
Visteon in India
Visteon has six technology centers located in Chennai, Bengaluru, Hyderabad, Pune, Goa, Coimbatore, and Thiruvananthapuram, along with a manufacturing unit in Chennai. Currently, Visteon’s revenue in India is over 180 USD and is expected to cross 500 USD by the year 2027. To achieve this target, Visteon is working on a plan to source 50% of all parts from India by the year 2027, which is currently just 15%. The technical and manufacturing teams in India play a vital role in developing and advancing cockpit electronics technologies such as artificial intelligence, deep machine learning, and cybersecurity. Visteon aims to increase the number of engineers from 2000 to 3000 by the year 2027 to support this initiative.To learn more about Visteon, please visit their site.
Also Read | Cabinet Allocates Rs 10,300 Crore for IndiaAI Mission, Accelerating AI Innovation